SELL MORE WINE CLUB MEMBERSHIPS INCREASE WINE SALES OWN COMPETITIVE ADVANTAGE
What does it take to own competitive advantage in your region? Is it about wine quality? Architecture? Location? Of course! But it's mostly about having great people represent your brand, delivering exceptional experiences every time. This is the single biggest factor in creating unrivalled brand equity - in the words of Nigel Sanders -'every customer you keep is one less you have to find'. Understanding industry best practice and training your staff to deliver it is the key to enduring success in wine tourism.
HOW IT WORKS
YOUR TEAM, YOUR VENUE.
We start with our core principles of success: understanding the customer, understanding wine and understanding how to deliver exceptional experiences, every time. Then we work with management to go deeper: What are the key challenges of the cellar door operation? How is the team performing? Are all staff completely customer focused? Using these insights, we develop a training program to suit, aimed at solving the identified challenges and redefining performance benchmarks.
FLEXIBLE DELIVERY FORMATS
The actual training delivery format is flexible: half, three-quarter and full day options are available. We recommend a half-day to begin with, as this represents great economic value while allowing rostering flexibility. Shorter format options are available in the regions close to Melbourne.
FOR ALL STAFF MEMBERS
The training session/s ideally include the whole team. Why? The informal, workshop style creates a platform for everyone to share their experiences and voice their thoughts & ideas regarding their role. Everyone can benefit from the content (including back of house and administration staff), and the inclusivity promotes confidence, knowledge & awareness - in turn increasing performance.
After the training has been delivered, we work with management to create several goals around performance - and a framework for how to achieve them. The focus might purely be on sales, or it could be more dynamic than that. Perhaps it is about promoting social media engagement while guests are in the venue. It could be about setting up a policy around key message delivery. Or about signing 25% more guests up to the newsletter. We follow up one month and six months after the training to ensure that targets are being met, and any barriers or issues can be worked through.
THE NEXT STEP
Call Clare on 0433 277 211 or email firstname.lastname@example.org to explore the options.
got a question? please don't hesitate to get in touch!
email@example.com or call 0433277211