Napa Valley: A Study in Status

Driving past one impressive looking place, we stopped in to enquire the tasting booking procedure. ‘We offer three Cabernet based wines in a vertical tasting from our latest vintage back to 2001’ say the concierge. ‘Its $75 per person’. ‘Oh’, I say – ‘how much wine is there in each glass?’ ‘30ml’, says the woman. Unflinching in the idea that in Australia this would be the Rolls Royce of tasting experiences. Here, in Napa it is decidedly normal. 

Tasting Fees: On Obligation, Reciprocation & Expectation

INSIGHTS FROM THE STELLENBOSCH TOURISM CONFERENCE

In the last 14 months I’ve been to the Hunter Valley, Mudgee, all over Victoria, McLaren Vale, Adelaide Hills, Central Otago, Oregon, Napa, Sonoma & Stellenbosch visiting wineries as a tourist to try and understand where we're at when it comes (amongst other things) to the practice of charging for tastings. I also attended the ‘Business of Wine & Food Tourism’ conference in Stellenbosch...

Five Tips to Promote Social Media Engagement at Cellar Door

CLEVER SOCIAL MEDIA CAN GIVE YOUR BRAND ANOTHER VOICE...

But how do you make the most of it? Encouraging visitors to post while they are at the cellar door can increase longer term brand engagement online and contribute to word-of-mouth. It's also a great way for staff to interact with customers and bring a bit of fun into the tasting. Use these five quick tips to encourage online engagement ...

Get Your Tasting Notes Right: A Quick Guide

ARE YOUR TASTING NOTES OUT-OF-DATE, BORING & FULL OF WINE JARGON? 

Consider this piece of paper an incredible opportunity to connect with, impress and inform your customers. Cleverly designed, engaging and interesting tasting notes can take the pressure off the staff, facilitate sales, encourage social media interaction, build brand awareness and even be educational. This list details the basics, so once you get these sorted it's time to get the design & the layout right.